Job Details

German Speaking CRM Executive

Job Reference: sm89989089089gib Salary: £30k+
Job Hours: Full-Time Job Sector: Sales Manager
Job Type: Permanent Job Location: Gibraltar

 

Job Description:

Germany Speaking CRM Executive

Gibraltar

£30-35k per year + bonus + relocation assistance.

Job Duties:

  • Design and deliver MVT tests across all communications to improve engagement and impact
  • Review and monitor competitor activity for multi-channel competitors to deliver best-in-class communications and incentives to the company player base
  • Provide performance reporting (at campaign and customer level) to CRM Manager and other stakeholders, with a view to optimising commercial return and engagement on all communications
  • Identifying key opportunities to enhance the player experience and improve retention rates and profitability including cross sell opportunities
  • Collation of reporting and analyses from the Analytics team to support the planning and strategy decision making process
  • Work closely with the CRM Controller and Architect to ensure that all communications to customers are co-ordinated
  • Provide detailed weekly reporting on performance and ROI analysis on all campaigns (with support from CRM Analyst)
  • Work closely with the Brand team to ensure that all communications meet brand guidelines
  • Ensure all communications meet advertising, regulatory and legislative standards

Candidate Skills

  • Experience in high-technology or e-commerce sectors highly advantageous
  • Fluent German and English
  • HTML knowledge
  • Experience using campaign management tools
  • Experience with campaign Journeys and programmes
  • Strong communication skills
  • Experience in email marketing tools
  • Team player, able to work with multiple business units to achieve objectives
  • Data driven online decision making
  • Minimum 1 year experience in CRM experience desirable
  • Ideally experience in the online gaming industry.
  • Highly commercial and good working understanding of CRM analytical tools
  • Excel and BI experience to fully exploit available toolkit
  • Copywriting and creative skills required; must be able to proof-read own and peers work

Recruitment Direct is acting as a recruitment agency.

 

 

 

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